Make The Call Content Marketing Reinvents A Whisky Icon By Citizen Relations Creativebrief from www.creativebrief.com

Macallan Make The Call Ad.

He magically begins to sprout wings which allows him to fly. A soaring ad for scotch brand the macallan has abruptly crashed to earth in the brand s home country of the u k where advertising regulators today ruled that the ad be banned from broadcast. The macallan s hero video featuring the work of an oscar nominated cinematographer and high tech graphics is in line with that trend.

Six people complained to the advertising standards authority asa that the ads were irresponsible and linked alcohol with daring toughness or irresponsible behaviour. The campaign which is centred on a 90 second hero film made its debut at dubai international airport last month as the brand looks to leverage the power of travel retail as a gateway to the world market. He magically begins to sprout wings which allows him to fly. It was created by the creative agency j. A soaring ad for scotch brand the macallan has abruptly crashed to earth in the brand s home country of the u k where advertising regulators today ruled that the ad be banned from broadcast.

Why the macallan whisky ad was banned. The macallan whisky ad is aimed at promoting making bold choices. The film called make the call was directed by juriaan booij through rsa films and dp d by john mathieson the twice oscar nominated cinematographer behind gladiator and x men the visual effects were created by absolute post production using new techniques from the first. The power of travel retail travel retail is a strategically important channel. It was created by the creative agency j. The macallan s make the call campaign was released in november last year marking a new chapter for the edrington owned scotch whisky brand hot on the heels of the opening of its new. The make the call campaign has been developed with the highest level of quality and craft that is fitting for the brand and it will be launching in key markets around the world. The macallan has unveiled its first ever global advertising campaign under the slogan make the call. The spot s ending tagline encourages viewers to make the call. The macallan s hero video featuring the work of an oscar nominated cinematographer and high tech graphics is in line with that trend.

The ad for macallan s make the call global campaign has been banned the u k s advertisement regulator.

More text stated the macallan. The macallan global brand controller paul condron said. A soaring ad for scotch brand the macallan has abruptly crashed to earth in the brand s home country of the u k where advertising regulators today ruled that the ad be banned from broadcast. The macallan whisky ad is aimed at promoting making bold choices. The macallan s hero video featuring the work of an oscar nominated cinematographer and high tech graphics is in line with that trend. The ad for macallan s make the call global campaign has been banned the u k s advertisement regulator. Why the macallan whisky ad was banned. Walter thompson london in late 2018. The make the call campaign has been developed with the highest level of quality and craft that is fitting for the brand and it will be launching in key markets around the world. He magically begins to sprout wings which allows him to fly. Single malt whisky brand the macallan is debuting its first ever global ad campaign.