The Macallan Urges Whisky Drinkers To Make The Call In First Global Ad Campaign The Drum from www.thedrum.com

Macallan Make The Call Model.

The macallan make the call. Find out how the paths we have chosen over the years have made us what we are. Aligning our values who do we want to target.

From its commitment to using exceptional oak casks to the creation of an innovative and architecturally designed masterpiece in the new distillery. The make the call campaign has been developed with the highest level of quality and craft that is fitting for the brand and it will be launching in key markets around the world. Drinkers of a wide range of spirits aged 30 40 years old are amongst the top 10 earners in their urban based peer group. Walter thompson london has created a new long term brand campaign for single malt scotch whisky brand the macallan. The macallan make the call.

Drinkers of a wide range of spirits aged 30 40 years old are amongst the top 10 earners in their urban based peer group. The make the call campaign has been developed with the highest level of quality and craft that is fitting for the brand and it will be launching in key markets around the world. How the macallan made the call in sourcing our sherry oak casks. Described as an emotional visual story that delivers a. Aligning our values who do we want to target. Following the macallan s momentous year in 2018 when they opened its world class new distillery and visitor experience in june the make the call campaign further exemplifies in the brand s illustrious history of making significant decisions. The macallan s hero video featuring the work of an oscar nominated cinematographer and high tech graphics is in line with that trend. The film called make the call was directed by juriaan booij through rsa films and dp d by john mathieson the twice oscar nominated cinematographer behind gladiator and x men the visual effects were created by absolute post production using new techniques from the first. The macallan make the call. The scotch whisky brand s make the call includes a 90 second film and will launch across television cinema and digital channels.

Drinkers of a wide range of spirits aged 30 40 years old are amongst the top 10 earners in their urban based peer group.

The macallan global brand controller paul condron said. The macallan make the call. In the summer of 2018 after the successful launch of their website and opening of their new distillery the macallan showed us the concept for a global campaign they planned to launch in november. Walter thompson london has created a new long term brand campaign for single malt scotch whisky brand the macallan. Find out how the paths we have chosen over the years have made us what we are. How the macallan made the call in sourcing our sherry oak casks. Each and every macallan single malt whisky reveals our unrivalled commitment to the mastery of wood and spirit. Following the macallan s momentous year in 2018 when they opened its world class new distillery and visitor experience in june the make the call campaign further exemplifies in the brand s illustrious history of making significant decisions. Aligning our values who do we want to target. For them success is not a static notion but driven by a desire to. From its commitment to using exceptional oak casks to the creation of an innovative and architecturally designed masterpiece in the new distillery.