The Macallan Advert.

The macallan s make the call advert photo. The macallan is striving to build its brand image and target younger consumers with its new fantastical and highly visual campaign. The macallan makes global ad debut for edrington video.

To read this article and more including our archive of drinks industry news analysis comment pieces from the last 20 years try just drinks for 30 days for just 1. An advert that appeared on television and social media promoting edrington owned whisky brand the macallan has been banned by the uk advertising standards authority asa for linking alcohol with. The macallan is striving to build its brand image and target younger consumers with its new fantastical and highly visual campaign. The macallan whisky tv advert has been banned by the advertising standards authority after they concluded its content was irresponsible jump directly to the content the sun a news uk company close. Macallan s make the call campaign centres around the theme of bold decision making with a 90 second hero film.

Macallan the asa claims the advert promotes irresponsible behaviour and the opening scene of the man leaping from the cliff bring to mind extreme. The tagline and overall messaging focused on encouraging people to take a chance a chance and step outside their comfort zone could resonate with millennials who are known for being adventurous and are likely to seek out unique experiences. Founded in 1824. Edrington distillers trading as macallan said the advert showed a fantastical winged man who was not seen to drink alcohol in the clip and explained that the story was a metaphor about making. The macallan makes global ad debut for edrington video. Its transformation from local hero to global powerhouse was kickstarted by a low key but exceedingly clever ad campaign. Lucy britner 19 november 2018. Macallan is perhaps the most famous single malt whisky on the planet today but 40 years ago it was barely known outside speyside. The macallan whisky tv advert has been banned by the advertising standards authority after they concluded its content was irresponsible jump directly to the content the sun a news uk company close. The ad for macallan broadcast on british tv video on demand and on social media has run into trouble with the u k s advertising standards authority asa which ruled that the video.

An advert that appeared on television and social media promoting edrington owned whisky brand the macallan has been banned by the uk advertising standards authority asa for linking alcohol with.

Edrington distillers trading as macallan said the advert showed a fantastical winged man who was not seen to drink alcohol in the clip and explained that the story was a metaphor about making. Founded in 1824. The macallan s make the call advert photo. Lucy britner 19 november 2018. The macallan is striving to build its brand image and target younger consumers with its new fantastical and highly visual campaign. To read this article and more including our archive of drinks industry news analysis comment pieces from the last 20 years try just drinks for 30 days for just 1. Its transformation from local hero to global powerhouse was kickstarted by a low key but exceedingly clever ad campaign. We offer you the opportunity to step into the world of the macallan. Described as an emotional visual story that delivers a. Develop your understanding appreciation and enjoyment of our whiskies. The macallan whisky tv advert has been banned by the advertising standards authority after they concluded its content was irresponsible jump directly to the content the sun a news uk company close.